Valentin Herfray is a photographer and director based in Paris

“Working at the crossroads of fashion, beauty and music, Valentin Herfray constructs his imagery with a Warholian eye, remixing icons, classics, and next-in-lines - just as ready to reference as to reinvent. His visual universe plays with the glossy, the iconic and the unexpected, merging narratives where reality meets performance. In an era of entertainment at its boldest, Herfray approaches his work like a modern-day Pop artist: playful, optimistic, self-aware, and always in sync with the zeitgeist. From ultra-polished to conceptual, his work doesn’t just mirror pop culture - it remixes it.”